# The Capital Map

## Positioning

Independent perspectives on technology, wealth and private capital.
For investors, founders, wealth managers, family offices and people building financial infrastructure.

Core lines:
- Follow the shift.
- Independent perspectives. Connected markets.
- Less noise. More perspective.

## Approved identity

C + globe, Medium. Three geometric elements: an open C, one meridian and one equator.
Master canvas: 100 × 100. Outer radius: 36. Outer stroke: 7.5. Inner strokes: 5.
Meridian ellipse: rx 15, ry 36. Ratio of outer to inner stroke: 1.5:1.

Use mark-global.svg on light backgrounds and mark-global-reverse.svg on dark backgrounds.
Use avatar.svg for a padded square social avatar.
Use lockup-horizontal.svg for the mark with THE / CAPITAL / MAP.
The lockup contains live Arial text, not outlined lettering. Check font substitution before print production.

Clear space: at least 12.5 units outside each side of the 100-unit viewBox.
Minimum recommended digital size: 24 px; header: 38 px.
16 px is reserved for favicon use and requires a check on the target display.
Recommended print minimum: 8 mm; verify with a proof.
Never stretch, rotate, add shadows or change individual stroke proportions.
Light, Bold and previous logo experiments are not approved production variants.

## Colour

Ink #151715. Paper #F4F5F0. Signal #D4F650.
Muted #5A6058. Wash #E8EBE2. Rule #CED2C8. Olive #506117.
Use Ink on Paper or Signal, and Paper on Ink. Never small lime text on Paper.
Rules are decorative separators, not accessible boundaries for essential inputs.
Use lime for primary actions, selected states and intentional editorial covers.

## Type

Arial / Helvetica / sans-serif. Monospace only for short metadata.
Display: 60–98 px desktop, 58–78 px mobile; line-height 0.96.
Section titles: 38–60 px. Article titles: 24–34 px.
Body: 16 px, line-height 1.5–1.7; target no more than 66 characters per reading line.
Metadata: 10–12 px. Avoid long uppercase paragraphs.

## Layout and interaction

12-column foundation; maximum width 1440 px; gutters 20–64 px.
Spacing: 8, 16, 24, 32, 48, 76 px.
Sharp corners, thin rules, no decorative shadows.
Use editorial hierarchy instead of identical card grids.
Use a single content column below 600 px.
Keep keyboard focus visible. Dialogs close with Escape. Respect reduced motion.
Never fabricate search, subscription or form success.

## Images and maps

Use architecture, infrastructure, real geography and typographic editorial covers.
Logo arcs may be cropped as a background motif, never presented as measured data.
Avoid generic coins, handshakes, invented charts and decorative market statistics.
The architecture asset on this site is AI-generated and is labelled as illustration.
Natural Earth coastlines are public domain; see MAP-SOURCES.md.
Map connections are illustrative, not measured transaction flows.

## Editorial voice

Clear, specific, independent and curious.
Separate news, analysis, opinion and editorial outlines.
Numbers need units, dates, sources and methodology. Interviews need real guests.
Do not publish fabricated contributors, interview durations or market performance.
The present website is an editorial preview. Its article dialogs are research outlines.
Newsletter collection is disabled until a real subscription service is configured.

## Delivery

brand.html is the visual brandbook, with print styles for browser Save as PDF.
brand-tokens.json is the machine-readable token source.
capital-map-brand-kit.zip contains the approved vector assets and these guidelines.
This identity implementation is not a trademark clearance or exclusivity opinion.